Reader Kristina Snyder of Snyder and Company notes,
“Interesting info on your blog, my open return on Adbase has always hovered in the 15 - 25% range with an open return of at least 8-10%. This supports my theory that if you are established and have a brand that people like, they will look.”
I agree. Make your brand identity work for you in your marketing plan. Be sure to make a stop over at Snyder and Company, they’re doing some great work there.
Reader TY says,
“Well a list of emails that aren’t your own that you have no relationship with is a complete waste of time. But if you build your own list there’s a lot of value in marketing to it. Never mail to a list of emails that you have no idea where they came from. It’s mostly junk or fake names.
Besides that just get a nice marketing system and you won’t have to do the “hard” work of cold calling or the old school methods that aren’t really effective anymore. “
More thoughts?
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