Author Archives: Benjamin Reed

Benjamin absolutely loves his job. It was photography that transformed him from a financial dork into a creative being and allowed him to travel the world to interact with some of the most intriguing people around.

He has been shooting professionally since 2006 and has been recognized by some of the most prestigious members of the photographic community. His work has received numerous awards including the College Photographer of the Year, the National Press Photographers Association, Photographer of the Year and Atlana Photojournalism Seminar contests. He holds a master’s degree from the University of Missouri School of Journalism.

Benjamin’s work has appeared in the United States and abroad for a variety of clients, publications and exhibits including National Geographic Traveler, The Los Angeles Times and the Pingyao China International Photography Festival.

He provides his commercial and editorial clients with a consistent vision using elements of beauty and unconventional humor in the studio and on-location. He currently spends his time in Portland, Oregon and Seattle, Washington watching hundreds of amazing undiscovered bands perform every year.

Photography Contests

Contest entry should be part of your marketing plan. Consider them the currency of the industry. The downside is it can be expensive to enter the multitude of contests out there. Here’s a list of the more reputable ones. Pick and choose as you see fit. I found this list on the ASMP website in a PDF format so I’ve posted it here for better web searchability.

Good luck!

General Photography
American Photography American Illustration / American Photography
Art Directors Club Art Directors Club - New York
Dorothea Lange/Paul Taylor Prize Center for Documentary Studies
PDNedu Student Photo Contest Photo District News
PDN Photo Annual Photo District News
D&AD Awards British Design and Art Direction
Santa Fe Center for Photography Project Competition Santa Fe Center for Photography
Applied Arts and Illustration Annual Applied Arts Magazine, Toronto
ASMP Image 05 American Society of Media Photographers
Communication Arts Photography Annual Communication Arts Magazine
Spider Awards for Black & White Photography Spider Awards
BBC Wildlife Photographer of the Year Natural History Museum (UK) and BBC Wildlife Magazine
James D. Phelan Award in Photography Kala Art Institute
Photo Review Competition The Photo Review Magazine
Top Knots Wedding Contest Photo District News
PDN/Nikon Self Promotion Awards Photo District News
LUCIE Awards International Photography Awards
AOP Open Association of Photographers - Great Britian
PIX Digital Imaging Contest Photo District News
The Center Awards Center for Photographic Arts
Gordon Parks Photography Competition Fort Scott Community College
Honickman Foundation First Book Prize Center for Documentary Studies/Honickman Foundation
Travel Photographer of the Year Travel Photographer of the Year
Golden Light Awards Maine Photographic Workshops
Fifty Crows Fund for Documentary Photography Fifty Crows Foundation
NATJA Awards Competition North American Travel Journalists Association
Ultimate Eye Foundation Ultimate Eye Foundation

Corporate Photography
Oscar Barnack Prize Leica
L’OREAL Art & Science of Color Award L’OREAL
Polaroid International Photography Awards Polaroid
Finch Paper Photography Competition Finch Paper
Schweppes Photographic Portrait Prize Schweppes/National Portrait Gallery
Nikon Photography Competition Nikon
NPPA/Nikon Sabbatical Grant Nikon / National Press Photographers Association

Fellowships and Grants
Alexia Foundation Grant Alexia Foundation for World Peace
Graham Foundation Grants Graham Foundation for Advanced Studies in the Arts
Marty Forscher Fellowships Parsons & Photo District News
Foundation Grants for Interactive Projects Black Rock Arts Foundation
McKnight Photography Fellowship Program McKnight Foundation
Lindbergh Foundation Grants Charles & Anne Morrow Lindbergh Foundation
W. Eugene Smith Grant W. Eugene Smith Memorial Fund / Nikon
John Simon Guggenheim Memorial Foundation John Simon Guggenheim Memorial Foundation
Alicia Patterson Award Alicia Patterson Foundation
Aaron Siskind Foundation Grant Aaron Siskind Foundation/School of Visual Arts
Buhl Foundation Biennial Photography Grant Buhl Foundation
Puffin Foundation Grants Puffin Foundation
Gift of Freedom Awards for Women A Room of Her Own Foundation

Photojournalism
World Press Photo World Press Photo Organization
Picture of the Year Univ. of Missouri School of Journalism
Overseas Press Club Awards Overseas Press Club
Scripps Howard National Journalisn Award Scripps Howard Foundation
Pulitzer Prizes Columbia University / Pulitzer Prize board
Best of Photojournalism National Press Photographers Association
China International Press Photo Awards Photojournalist Society of China
Canon Female Photojurnalist Award French Association of Women Journalists
Getty Images Grants for Editorial Photography Getty Images
NLGJA Excellence in Photojournalism Award National Lesbian and Gay Journalists Association
Editor & Publisher Newspaper Photos of the Year Editor & Publisher Magazine & Nikon
3P Photo Prize 3P Photographers for a Photographic Project
Fujifilm Young Photographer Award Fujifilm
CARE International Award for Humanitarian Reportage CARE

Nomination Awards
John D Rockerfeller 3rd Award Asian Cultural Council
Hasselblad Foundation Intl. Award Hasselblad
Grand Prix Intl. Henri Cartier-Bresson Foundation Henri Cartier-Bresson
Deutsche Bourse Photography Prize Deutsche Bourse Group
Santa Fe Prize for Photography Santa Fe Center for Photography


Digital Railroad - The Ultimatum

This is a public service announcement. If you have any archives with Digital Railroad recover them NOW!

DRR operations have expired and it’s difficult to say how long present archives will be available for download. According to reports from the Advertising Photographers of America and other outlets, the system crashed on mutliple occasions due to an increase in customers tyring to transfer their images outbound causing servers to repeatedly crash.

Photoshelter released a statement (trying to capitalize on the crisis?) saying Diablo Mangement, the liquidation company, will likely shut down the site on Friday, Happy Halloween!

It’s not a great situation for photographers, especially when they’ve forked over nearly $500 up front for a year’s worth of service. My advice…work your tail off to obtain a copy of your outstanding sales receipts to maintain a record of license, usage, rights information - right NOW. You might lose all of your future income stream over the weekend including those you’ve already sold but haven’t received payment for.

This has been a Portland Monk public service announcement. I hope you weren’t on vacation.

Hat Tip: Adam Wisneski

Happy Holidays. You’re Fired! - Layoffs at Time, Inc.

As the economy goes…so does ad spending.

I recently posted about the inevitable consolidation and re-organization of companies during economic downturns. There are hints of this in the New York Times article:

Time Inc., the world’s largest magazine publisher, plans to cut 6 percent of its work force — more than 600 positions — and will revamp the organization in a way that could radically alter the culture at the company….

…The company, a division of Time Warner, the media conglomerate that includes CNN, Turner Broadcasting, HBO, AOL and the Warner Brothers movie studio, is facing the twin perils of a shifting landscape from a severe downturn and a loss of readers and advertisers to the Web.

 

The New York Times has the story here.

It should be interesting to see how this shakes out. What kinds of consolidation we’ll start seeing. The weaker companies should become more exposed making room for the less weak to initiate buying opportunities. Welcome to the Wild West.

Happy Holidays!


As The Newspapers Disappear…

The future of news organizations is near:

In 2009, the Monitor will become the first nationally circulated newspaper to replace its daily print edition with its website; the 100 year-old news organization will also offer subscribers weekly print and daily e-mail editions.

It’s hard to predict where this is all heading but the trend seems to be away from the paper product to the paperless one. More fiery discussion on that below. Many believe the paper will transition online in some form. I have to agree. We’ll see consolidation of resources to online delivery with photography and video playing a big part there. The question in my mind is what percentage of the 18 - 40 demographic will continue to read through portals vs direct news organizations and will we start to see a partnering of the old papers with other outlets like tv stations and more established online organizations like TPM.

More Here.

Digital Railroad Closing - Overpaid Execs?

PDN has more on  Digital Railroad closing down.

“Last year, Digital Railroad boasted 1,300 individual photographers and 65 agencies as clients. Among them are editorial agencies like the UPI Newspictures archive, Redux Stock, Noor and VII Photo. Not all of the clients rely on Digital Railroad exclusively, but some do….

…On October 15, Digital Railroad laid off several staff and announced that it was seeking new backers. CEO Charles Mauzy and other executives were laid off and a firm called Diablo Management Group, which specializes in restructuring and liquidating troubled companies, took over.”

 

The rest of the story can be found here


Market Saturation

Quite a few recent posts touched on market saturation of photographers into the market place with the advent of digital cameras. Case in point.

Not A Good Sign - Digital Railroad Shuts Down

Bad news for stock and online archive holders. More on the story here.

The Future of Licensing?

Artists in the digital age have struggled to figure out how to accurately track usage of their work but one company plans to change how licensing works online and is doing some serious out of the box thinking.

License Stream from Image Span is a product worth experimenting with. The online software gives you the tools to embed licensing with an image and publish it anywhere…Google, your blog, your site…effectively making you your own stock agency. They company says it is impossible to remove the tracking from image. Rob has more on it over at A Photo Editor.


Portland Monk’s Business Series Part 1: Writing A Business Plan

” A guy shouldn’t have a family unless he is rich. If he comes into to this business with a wife and kids, and wants to be a serious photographer, the market is pretty bleak. If you’ve got no responsibility and don’t have to generate a certain amount of cash each month, and can live on a shoestring, and are ambitious enough then you might have a chance. You can be dedicated but that is no guarantee that you’ll make it.”

- Elliot Erwitt - 1974
______________________________________

So you’ve thought really hard about your future in photography and decided you want to go forward with it. You’ve talked with your family and friends, other photographers, asked all the right questions and you’re going to do it. You don’t necessarily want to work for an organization so you’ll go out on your own. Now what?

Take a vacation and clear your mind. You’re about to embark on one of the most difficult ventures of your life.

When you get home, get a job.

Seriously, find a job in something that will bring in cash. You’re going to need it. If you’re like most Americans and strapped to your ears in debt this makes even more sense for you. In my opinion, the best jobs out there are part-time with full benefits. Companies Like Starbuck’s and Trader Joe’s offer these up to employees. You work over 20 hours a week and get a health care plan just in case something happens.

There’s no shame in this, you do what you have to do. You won’t be making it overnight so you’ll need something to survive on, buy/rent equipment, spend on portfolios and marketing, etc.

Next write a business plan. This will force you to think like a business person and provide you with something tangible to go back to. It also helps in securing loans if you need some extra cash to get going.  A loan officer is going to want to see that you know what your’re doing and have a plan of action. Your business plan is your key. Although, in this market you might be better off opening a 0% interest credit card with no annual fee for the first year.

There’s one more interesting benefit to writing your plan down.

A Harvard study conducted in 1979 revealed the following: 10 years after graduation, students who had written down their goals, which was only 3% of the class, made 10 times more money than others who didn’t write them down.

It sounds ridiculous, but there are psychological mechanisms that make this work. When you write something down, you’re more likely to commit to it. Your brain subconsciously reminds you to keep thinking of your plan, your goals, how to achieve them. This is very important. Write it down. You’re more likely to accomplish your goals if you do.

The Business Plan

There are a plethora of books and software programs available out there on how to do this and what to include. Some programs will even interview you and populate the document for you. Here’s what you need to include:

  1. Executive Summary - A summary of your plan on one page and how you will achieve your goals.
  2. Objectives - Be specific. What do you want to accomplish as a business. List at least three.
  3. Mission - Why are you in business? Of course to make money. Of course to take pictures. But think of it in terms of what problems can you solve for your customers.
  4. Keys to Success - Specific action steps to achieve your objectives.
  5. Company Summary - What do you shoot? Portraits, Weddings, Humor, Lifestyle, Editorial…
  6. Start-up Summary - Who are you as an owner, how much capital (money) do you have? What are your start-up expenses, what equipment do you own, what do you need, how will you acquire it?
  7. Company Locations and Facilities - Where are you based, do you want to expand?
  8. Legal Considerations - Most of you will be registered as a sole-proprietorship or limited liability corporation. This is also a good section to discuss copyright issues and how you will communicate with outside entities on how you intend to handle copyrights to your images.
  9. Products and Services. Self Explanatory.
  10. Management Summary - It might just be you right now, but eventually you might need assistants Who’s on your team? Who will be on your team in the future?
  11. Competitive Research - Along with market analysis, this is arguably the most important part of your plan. You need to research and understand who you are competing with. Check out their sites, studios, request more information by calling and asking for brochures, talk to assistants that have worked with them. How do they do marketing? Who are their clients? What are they doing that you aren’t? What can you do better? What is your competitive advantage. Do your research!
  12. Market Analysis - Extremely important. In order to be successful you have to understand who your customers are and how to segment them so that you can track them. For many of you it will be Magazines, Non-Profits, Universities, Corporations and Ad Agencies. Take note of what’s available to you in your target area and start making a list of these potential clients and how you can solve problems for them, i.e. help them create a some promotional materials by taking portraits or creating images that will go on their promotional materials. Break these segments up into percentages on your list and even better if you can find out how much money they bring in. This information is usually publicly available except for the ad agencies because they operate privately. For example, magazines make up 10% of your market, Non-Profits 5%, etc.
  13. Market Needs - What will your market segments need and how can you provide this to them? You can find this by studying the promotional materials they distribute. Their customers should be in your pictures. Also try to quantify the need. For example, if you want to shoot advertisements research industry publications like Ad Age and you’ll find stuff like this: “According to the 2/11/08 issue of Ad Age, Eighty-four percent of agencies surveyed predicted growth of advertising revenues of 8% to 10% in 2008.” That’s great information to include in your plan because it shows you understand where your industry is going. If you belong to a public library, they can provide you access to these materials online through EBSCO Host.
  14. Implementation Summary -  How will you reach your audience and how will you execute your plan? This is essentially a summary of your marketing plan which I’ll write about in future posts.
  15. Sales Forecast - Essentially you’re going to predict how much money you will make for the next three years, for each year, for each segment. A good way of doing this is to make a table with years at the top of the columns and market segments down the rows. Specify how many jobs you plan to have for each segment. Also specify how much money you plan to make on each of these jobs. In the end you’ll have your predicted sales for each of your market segments for each year.
  16. Financial Plan - This is where photographers really struggle. But think of this in the most simple way possible. You will have revenues coming in and expenses going out of your account. The left over is your profit. This is your Profit and Loss Statement or P&L. Here is a sample. When you predict the next three years of profit and loss, it’s called a pro-forma statement. Create a pro-forma in addition to your sales forecast. It’s a great way to help you understand what you’re expenses will be and how this will eat into your income.
  17. Break Even Analysis - This is optional but I think it’s a good place to see where you stand. You can use a table similar as your sales forecast. List the next three years across the top of the table. List Total Revenue, Average Revenue per Job and Total Expenses you expect to have down the rows. Your goal is to determine how much you will average per job and how many jobs it will take to cover your total expenses. In other words, figure out what you’ll need to cover your marketing, equipment, business expenses to have an income of 0$.

Some plans also include a cash flow statement and balance sheet. I think these can be too confusing for a small business and people should hire accounts for this work, so I’ll leave them out of this discussion. I know this is like reading latin if you haven’t seen it before and we’re all visual people. So here’s a sample business plan from a company that has software which generates the plans for you. I don’t own the software or have anything to do with the company.

Good luck! - Monk


The Future of (Newspaper) Photojournalism - Round 3 - Readers Respond, The Sequel

Making pictures is a very simple act. There is no great secret in photography…schools are a bunch of crap. You just need practice and application of what you’ve learned.

My absolute conviction is that if you are working reasonably well the only important thing is to keep shooting…it doesn’t matter whether you are making money or not. Keep working, because as you go through the process of working things begin to happen.

-Elliot Erwitt

_______________________________________

It’s really great to have had the number of people find this post and email me or leave comments. I’ve heard from pros and students alike…people well known in the industry and some (rather feisty) newcomers. We’ll keep the thread going although I’ll have to cut back on posting every response and post only those that contribute to the discussion. Knox…you got a pass on this one.

I’d also like to clarify some points that I may have presented in a poor way in the original rant. I may have come across as preaching from the soapbox or talking down to those of you in photojournalism.

My apologies.

Let me be clear. I love photography, in all of its forms. I can honestly say I can’t imagine doing anything else for the rest of my life.

I was trained as a photojournalist and I’m proud to say that. I’ve experienced things I could have never imagine which have shaped my life and personality. (Not many fields grant you the opportunity to hang out with a pimp in Thailand). In fact, I still shoot editorially and would say I’m a hybrid commercial/editorial shooter.

So, if you can stomach the financial stress and you’re willing to sacrifice things that many others wouldn’t to make an impact. Godspeed. But please, I urge you to take the time and really think hard about where you’re headed. I would caution against being romanticized by the ideology of working at a newspaper and take a serious and practical assessment of what skills you can offer the marketplace.

My intention is to (1) share what (if any) knowledge I have gained from my experience as a businessperson with photographers (2) provide an honest opinion of where I personally believe the industry is headed based on market trends and forecasts, (3) inform our photography system on all sides of the spectrum that I believe we are failing our emerging shooters by sending them out in droves into this market without a basic understanding of business fundamentals and self-promotion.

Game on.

_______________

Reader M.D. -

I am a newspaper designer and copy editor… What I mainly wanted to say is, the Monk is right about pretty much everything he’s said about the future of journalism in general and the problems with journalism teaching. And even Knox is somewhat right about students being told not to expect jobs in journalism. I’ve seen it personally through friends struggling to find work or even getting laid off after only a short time in the work force. And unfortunately it is a wake-up call for many recent graduates, including myself. I had an inkling the industry was on the downturn when I graduated, but never did I imagine it getting to this point. Here’s another good site for tracking layoffs: http://graphicdesignr.net/papercuts/ More than 12,000 jobs so far this year…

So though I am currently a full-time employee at a daily newspaper with a 200,000+ circulation, I am still scared for my future and wish there were a lot of things school had taught me. I do believe that journalism as an idea will not die completely, and disagree with the Monk on some points, because everyone - including those in our age group - is still very much connected to getting news, just in a different way. And as we all know, newspaper have been disgustingly slow in catching up with that curve and thinking outside the box.

Some day I think I would like to work for myself is a commercial way, but I have no idea how I would go about doing that, so Monk’s advice is helpful. But I just hope that day isn’t forced on me too soon, as it very well could.

 

……….

It’s rough right now economically. Especially for newspapers. The advertising money that keeps newspapers afloat has gone to craigslist and other online services…and what’s left of it just got cut further in the economic downturn. The first thing that companies hold back in a rough economy is advertising. We’re hearing of more layoffs. My friends at the Los Angeles Times are waiting to see who will be staying and who will be cut for the second time this year. The newspaper will have roughly half of the staff it used to have…my feeling is that it will get worse.

That said, there were some good points brought up about too much complaining and not enough solution. No real beneficial information, just the same old doomsday scenario. In my next few posts I’ll have some things to say on how to construct a business plan, how to research your competitors and a regurgitation on effective marketing strategies from previous posts.

- Monk

_______________

“The dirty little secret of journalism is that it really isn’t a profession, it’s a craft. All you need is a telephone and a conscience and you’re all set.”
-Andrew Sullivan

“Journalism is a kind of profession, or craft, or racket, for people who never wanted to grow up and go out into the real world.”
-Harry Reasoner

“I have spent half my life trying to get away from journalism, but I am still mired in it — a low trade and a habit worse than heroin, a strange seedy world full of misfits and drunkards and failures.”
-H.S.T.

- Reader Knox Harrington

I’ll start with a full-disclosure: I have a journalism degree from one of the top schools in our field. I am a middling journalist and an even worse photographer. I have a great job (that I happen to hate) at an international publication. My J-School didn’t teach me any of what I needed to know to help me get the job I have now. In fact, I had to skip class to teach myself how to write code and program databases.

I always find it ironic that the one area where journalists are not expected to apply their skepticism and challenge the status quo is their own field. In the interests of being less hyperbolic and more helpful I suggest that current photography and journalism students do the following:

  • Figure out how to do something nobody else in your class/office can do. For me that was a strange hybrid of computer science and film editing. I’m the only person at my publication who can do what I do. If I’m sick the job waits until tomorrow. That’s job security. If you are a staff writer, photog, designer or page editor and you get sick, the boss will just call somebody to fill in. That means you are replaceable.
  • Pursue a hobby that only you find interesting. Yes, photography is great—we all love it, I have been a mediocre (pro) photographer for years—but, you aren’t so good at it that anyone will notice if the credit lines change tomorrow. We all love photography because it is fun. You are out in the sun, meeting new people, working without a boss over your shoulder, traveling to foreign lands, etc., etc. That’s why there are so many of us got into it. Find something to do that is less popular. Learn how to bind books, for instance.
  • Don’t bow down to the altar of journalism. We all know you are doing god’s work. It is very noble. But, you aren’t opening anyone’s eyes with your expose on homelessness in America. Nobody cares about homeless people. That’s why they are homeless. Let me repeat that: NOBODY. CARES. You, along with lawyers and debt collectors, belong to one of the most hated professional groups in the world. Go do a story on something that makes people happy. Babies, puppies, pandas and that German polar bear cub are the most popular images on the web for a reason. Flocke the bear makes way more money than all of us combined. Before Flocke it was another bear cub that grew up and eventually attacked a zoo keeper—swear to god. They put that bear at the back of another zoo.
  • Your job isn’t supposed to be fun. Jobs rarely are. Work sucks. Thats why you get that shitty paycheck. Become a more complete person: get married, have kids, learn a language, play an instrument. Don’t look to work to fulfill you; you’ll only be disappointed.
  • Your job is to entertain people. Forget that BS they taught you in school. You are not at a newspaper to report the truth. A newspaper is a giant machine that is designed to sell keg-a-rators  and massage chairs to people who can’t afford them and will never need them. It is slowly being replaced by CraigstList because it can’t even do that efficiently.
  • “In case you haven’t already figured it out: By enrolling in j-school, you (perhaps unwittingly) picked the establishment. Any guesses as to what’s on the other side? Bloggers, for one. The debate about whether bloggers are journalists ultimately boils down to a struggle about whether the former should be granted the privileges and pay packages of the latter. Bloggers are outsiders seeking status the only way outsiders know how: by prying it away from those who currently have it. The mainstream media (now abbreviated “MSM,” if it hasn’t come up in class already) rejoins with debates about ethics (a j-school favorite) and other red herrings, but don’t be fooled.”- don’t know where it’s from but god-dammit, it is true.
  • Read this article from an editor of The New Republic:

 

………………

I don’t know how to respond, but it was an interesting read.

- Monk

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