Join APA|NW on May 13, 2009 in Portland, for an informative, educational and entertaining evening. Discover how you can become far more confident, efficient, and creative in the estimating process. Learn how to make your estimates more competitive and realistic so you can land more lucrative jobs.

To many photographers, the estimate is a complicated unpleasant chore, full of confusing variables — similar to solving math class word problems back in school. Just as some people were good at word problems, some photographers truly excel at estimating. Strategic estimating is one of the most important skills required for a successful photo career. As soon as you rise above the tediously stressful spreadsheet approach, and stop simply plugging in numbers, you’ll discover there’s a whole other world of creative thinking and deal-making. The Art of Estimating actually can be an interesting, even fun step to getting more work.

The Art & Strategy of Estimating will feature Lou Lesko, Founder of Blinkbid  and Author of "Advertising Photography: A Straightforward Guide to a Complex Industry."

APA Members & Students – $10
ASMP, AIGA, PPO, PPA, PMPA – $15
Non Members – $20

Location:
Smile Station
8210 SE 13th Ave
Portland, OR 97202 US

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See you there.