“is an international non-profit initiative on a mission to simplify and facilitate the communication and management of image rights.”

If you haven’t already seen it, check it out (www.useplus.com)

After specifying licensing details with a client, PLUS lets you generate a machine-readable license and embed it (via XMP) into the image file.

The benefits for photographers:

• PLUS attempts to standardize licensing terms in contracts, eliminating confusion between you and clients.
• PLUS licenses are written in the PLUS code, which can then be translated into the native language of the client. Useful for images that get used worldwide.
• The license details travel with the images. Allows clients to view the details of the image license and “discourages innocent infringement” of copyright.

The site says it enables you to track an image and how it being used, but I haven’t found out how yet.

With big names involved in the collaboration (Adobe, IPTC, Getty, Jupiter, Photoserve, etc.), it’s sure to be the standard.

Adam Wisneski

License Stream from Image Span is a product worth experimenting with. The online software gives you the tools to embed licensing with an image and publish it anywhere…Google, your blog, your site…effectively making you your own stock agency. They company says it is impossible to remove the tracking from image. Rob has more on it over at A Photo Editor.